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Thuraya Baalbaki
Founder, Partner and Managing Director.

Thuraya was born in Beirut Lebanon and is a Graduate of the School of Business of the American University of Beirut where she pursued her studies in Masters of Business. She worked in Lebanon in the banking sector and later moved to manage family business in Lebanon.

Thuraya founded Live'ly® in 2005 in Dubai after a personal experience in weight loss.

Kassem Mohammad Taha
Chief Production Officer, Executive Chef

Born in 1974 in Syria, Chef Kassem started a serious culinary career in Jordan in the late 80's. Kassem had worked as a line cook in his family owned restaurant in Syria when he decided to get serious about cooking. He started spending all of his free time reading cookbooks, watching cooking shows and practicing on family and friends. This "self-designed" education was propelled greatly by the school taught chefs he worked with at some of Jordan's top Hotels and five star Restaurants. Within few years, he had trained on every station in the kitchen and got exposed to different cuisines as well and evolved to become an Executive Chef in 1998. Kassem decided it was time to evolve further as a Chef and he moved to U.A.E. in 2000 where he joined some of the country's biggest businesses in food catering.

This time Kassem took to the highway to explore the Healthy Culinary Art and joined as Executive Chef at Live'ly® Healthy Cuisine. "This experience was invaluable to me as a chef because of the huge differences not just in the food and ingredients, but in the preparation and I discovered that Healthy Food can be very tasty too". Kassem is part of the founding team of Live'ly® where he continues to lead and train a team dedicated to Healthy and First Class cooking.

Tina Choueiri Chagoury
Chief Clinical Officer, Licensed Dietician BS-MPH

Tina earned her BS in Nutrition and Dietetics in 2002 from the American University of Beirut (AUB). She did her internship and residency in a reputable university hospital in Beirut and worked afterwards in private polyclinics for few years before getting her Master's Degree in Public Health (Health Behavior Education) from the AUB in 2005.Tina had participated in many research projects in Lebanon with the UNFPA and the AUB, assessing and evaluating public health matters and was invited to many lectures for general public and health professionals in that field before she moved to Dubai to join Live'ly® founding Team and set up the dietetic department in September 2005. Tina headed the growing clinical department for four years in Live'ly® Dubai before having to relocate to Lebanon for couple of years where she was still remotely working as Live'ly® consultant dietician. In 2011 Tina decides to move back to Dubai and join Live'ly® team again to assist in the development of its clinical department and reconnect with her Live'ly® friends and family, and always one aim in mind: offer every Live'ly® friend the greatest help for a healthier life.

Yassmine Haddad
Senior Clinical Dietician B.Sc., M.Sc. in Food Technology.

Yasmine graduated with a B.Sc in Nutrition and Dietetics from the American University of Beirut in 2003. Having drawn interest in the food processing & safety sector believing it compliments her human nutrition background, she pursued a Masters in Food Technology. Alongside her masters, she did a one year training in a reputable hospital in Beirut where she had encountered various medical conditions & was able to practice food safety & hygiene in the hospital kitchen which enriched her technical background. Soon after her Masters & hospital training she joined the food catering sector where she worked with reputable catering company in Lebanon as a quality manager. As part of her work, she took a training course in ISO: 9001:2000 internal auditing and earned a certificate. Since her main aim was to merge both food service & nutrition, Yasmine decided to free-lance with a well-known industrial catering company based in Yemen which catered an important Canadian oil company. She was asked to do a nutritional analysis of their weekly menu. Having been exposed to food service & clinical work, she joined a diet center in Lebanon. For one year, her work involved therapeutic nutrition, menu development, food safety & hygiene.

After having gained experience in Lebanon & getting the best out of both nutrition & food science, Yasmine decided to travel to the U.A.E. & become a member of the Live'ly® team where she believes she can educate the diverse community of Dubai with her knowledge & also further enhance her personal skills.

Zeina El-Hoss
Licensed Clinical Dietitian, B.Sc. in Nutrition and Dietetics

Zeina graduated from the American University of Beirut with a B. Sc. in Nutrition and Dietetics in 2002.

In order to pursue her interest in food, she helped set up of the first catering diet centers in Doha and Abu Dhabi as a Clinical / Production Dietitian to combine her schooling background in Nutrition and her training in Food Production by training the kitchen team on healthy catering practices and handling the clinical consultations.

By beginning of 2008, she joined a leading multinational FMCG company in the field of food and beverages as a Nutrition Specialist.

Zeina joined the Live'ly® team in November 2008; a step that gives her the opportunity to practice a career that she is passionate about: increasing health and nutritional awareness by educating people and empowering them to make smart food choices while enjoying the delights of marvelous cuisines from all over the world!

Zeina Younes
Licensed Clinical Dietitian B.Sc in Biology, B.Sc & M.Sc in Nutrition & Dietetics

Zeina graduated with a B.Sc in Biology and a B.Sc in Nutrition & Dietetics from the American University of Beirut in 2005 and 2007, respectively. In order to further enhance her knowledge in the field of Nutrition, Zeina went on to pursue a Masters degree in Nutrition & Dietetics at the American University of Beirut. Alongside her Masters, Zeina did a 6 months training at a reputable hospital in Beirut where she dealt with various medical conditions and learned the importance of nutrition in improving patient health and well-being.

Since Zeina's work ethic is grounded in serving the community, she started work as a dietitian in a public clinic, where she provided nutritional assessment and health education to patients who lacked access to medical care. Upon completing her Master's degree, Zeina began work as a clinical researcher at the American University of Beirut Medical Center, and as nutrition instructor in a reputable university in Beirut.

Wanting to expand her horizons and further develop her aptitude professionally, Zeina decided to travel to the UAE and become part of the Live'ly® team where she could practice what she loves best as well as educate the community of Dubai on the importance that nutrition has in improving their quality of life and well-being.

Hiba Musharrafieh
Licensed Clinical Dietitian, B.Sc in Nutrition and Food Sciences

Hiba graduated from the American university of Beirut in 1997 with a B.Sc. in Nutrition and Dietetics. Afterwards, she completed her internship program in a reputable hospital in Beirut, where she was exposed to different health conditions and food safety standards.

Since her graduation, Hiba worked in a multi-national nutrition products company as a nutrition product specialist, in a health club in Beirut as a clinical dietician, and in a public hospital in Lebanon as therapeutic dietician, where she was also involved in implementing food safety standards as part of the national hospital accreditation system.

In 2011, she decided to relocate to UAE, where she worked as a clinical dietician.

In 2012, she joined Live'ly team to share in implementing the best up-to-date dietetics know-how to the multi-cultural UAE community.

Sara Al Mahayni
Licensed Clinical Dietitian, B.Sc. in Dietetics and Human Nutrition

Sara graduated from McGill University, Montreal in Canada in 2009 with a B.Sc. degree in Dietetics and Human Nutrition and completed her Internships at reputable Hospitals in Montreal acquiring different specialties in areas such as diabetes, bariatric surgeries and cardiovascular disease. Sara worked at a medically supervised weight management company in 2011 and hosted a nutrition radio show on Radio Middle East of Canada. She also worked in the field of eating disorders and sports nutrition between 2012-2013.

In May 2013, Sara joined Live'ly team in Dubai as a clinical dietitian. She is helping spread awareness among the UAE's multi-cultural community by encouraging behavior and lifestyle modifications as well as goal-setting for a healthier life.

Ms Karla El Barmaki
Licensed Clinical Dietitian, B.Sc in Biology, B.Sc & M.Sc in Sports Nutrition

Karla graduated with a B.Sc in Biology and in Nutrition & Dietetics from Saint Joseph University (USJ) Beirut in 2007 and 2009, respectively. Having a passion for sports, she pursued a Masters in Sports Nutrition. Alongside her masters, Karla completed her internship program in a reputable hospital in Beirut, where she dealt with different medical conditions and was able to provide patients with individualized nutritional care specific to their medical needs and helped them manage their disease in order to optimize their health and well-being

Afterwards, she worked in a multi-national company as a Nutrition Product Specialist. In 2013, Karla decided to move to the UAE and join Live’ly Team where she could help people achieve their health goals through healthy eating and lifestyle changes.

Batoul Malatyali
Customer Care Manager

Batoul earned her Bachelor's degree in English Literature from the University of Aleppo, Syria. She is a mother of two, joined Live'ly to assist in customer service in 2009 at the Deira Branch. Batoul moved to the Head office in Al Wasl in 2010 where she manages all customer related services. She loves what she does and makes it her mission to have all Live'ly friends satisfied with our services at all times.


Winner of
2011-2012 Dubai Food Safety Award

Approved by Ministry of Health